{"id":412,"date":"2023-08-23T07:45:00","date_gmt":"2023-08-23T05:45:00","guid":{"rendered":"https:\/\/www.theftexplained.com\/?p=412"},"modified":"2023-08-22T09:11:45","modified_gmt":"2023-08-22T07:11:45","slug":"on-maslow-and-the-hunt-for-safety","status":"publish","type":"post","link":"https:\/\/www.theFTexplained.com\/index.php\/2023\/08\/23\/on-maslow-and-the-hunt-for-safety\/","title":{"rendered":"On Maslow and the Hunt for Safety"},"content":{"rendered":"\n<p>In 1943, the American psychologist Abraham Maslow introduced his renowned &#8220;<a rel=\"noreferrer noopener\" href=\"https:\/\/en.wikipedia.org\/wiki\/Maslow%27s_hierarchy_of_needs\" target=\"_blank\">hierarchy of needs<\/a>&#8220;, a model which, while historical, remains deeply pertinent in understanding modern societal structures and individual motivations. <strong>Maslow posited that higher human needs like self-esteem and love can only be attained once foundational needs such as food, air, water, and security are met<\/strong>. In a world increasingly rocked by global crises and rapid technological advancements, Maslow&#8217;s structured ranking of these needs into five categories offers a lens through which we can decipher our evolving priorities:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><span style=\"text-decoration: underline;\">Physiological Needs<\/span>: e.g., food, water, air, rest.<\/li>\n\n\n\n<li><span style=\"text-decoration: underline;\">Safety Needs<\/span>: e.g., security, health, financial stability.<\/li>\n\n\n\n<li><span style=\"text-decoration: underline;\">Love and Belonging<\/span>: e.g., friendships, family, intimacy.<\/li>\n\n\n\n<li><span style=\"text-decoration: underline;\">Esteem<\/span>: e.g., respect, self-esteem, recognition.<\/li>\n\n\n\n<li><span style=\"text-decoration: underline;\">Self-Actualization<\/span>: realizing personal potential, creativity.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.theftexplained.com\/wp-content\/uploads\/2023\/08\/Maslows_Hierarchy_of_Needs2.svg_.png\" alt=\"\" class=\"wp-image-420\" style=\"width:532px;height:403px\" width=\"532\" height=\"403\" srcset=\"https:\/\/www.theFTexplained.com\/wp-content\/uploads\/2023\/08\/Maslows_Hierarchy_of_Needs2.svg_.png 800w, https:\/\/www.theFTexplained.com\/wp-content\/uploads\/2023\/08\/Maslows_Hierarchy_of_Needs2.svg_-300x227.png 300w, https:\/\/www.theFTexplained.com\/wp-content\/uploads\/2023\/08\/Maslows_Hierarchy_of_Needs2.svg_-768x582.png 768w\" sizes=\"auto, (max-width: 532px) 100vw, 532px\" \/><\/figure>\n<\/div>\n\n\n<p>Introduced amidst World War II, the hierarchy demonstrated its relevance in the post-war context, as societies were trying to come back to a form of normality.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>In the ensuing decades, <strong>significant advancements in living standards rendered Maslow&#8217;s hierarchy somewhat less prominent<\/strong>. Particularly, the highest level \u2014concerning self-actualization\u2014 has been the focal point for psychologists and well-being experts, emphasizing <a rel=\"noreferrer noopener\" href=\"https:\/\/www.tsw.co.uk\/blog\/leadership-and-management\/maslows-hierarchy-of-needs\/\" target=\"_blank\">individual purpose and potential<\/a>. However, recent global disruptions within our efficient hyper-globalized, albeit fragile, world, prompt us to revisit this hierarchy in its entirety.<\/p>\n\n\n\n<p>The foundation, &#8216;physiological needs&#8217;, underscores basic sustenance. Recent events, such as the COVID pandemic and potential implications of the Russo-Ukrainian conflict, have underscored the fragility of our once-reliable supply chains &#8211; remember the <a rel=\"noreferrer noopener\" href=\"https:\/\/www.businessinsider.com\/coronavirus-panic-buying-france-japan-netherlands-poland-2020-3?r=US&amp;IR=T\" target=\"_blank\">empty pasta shelves in supermarkets<\/a>? We have been reminded that <strong>a constant supply of &#8220;everything, everywhere, anytime&#8221; is a historical anomaly and that we may have to reconsider that assumption in the future<\/strong>.<\/p>\n\n\n\n<p>&#8216;Safety and security needs&#8217; form the pyramid&#8217;s second tier. The global reaction to COVID have fostered perceptions \u2014whether valid or not, that&#8217;s a discussion for another time \u2014 that <a rel=\"noreferrer noopener\" href=\"https:\/\/www.ft.com\/uk-covid-inquiry\" target=\"_blank\"><strong>our governments might be ill-equipped against unforeseen health crises<\/strong><\/a>. Contemporary issues like <a rel=\"noreferrer noopener\" href=\"https:\/\/www.ecb.europa.eu\/press\/key\/date\/2023\/html\/ecb.sp230619_1~2c0bdf2422.en.html\" target=\"_blank\">uncontrollable price inflation<\/a> (related to financial security), <a rel=\"noreferrer noopener\" href=\"https:\/\/www.politico.eu\/article\/russia-ukraine-nato-war-risk-black-sea\/\" target=\"_blank\">border security concerns<\/a> (physical security), and personal data breaches <a rel=\"noreferrer noopener\" href=\"https:\/\/www.arabnews.com\/node\/2358361\" target=\"_blank\">resulting from cyberattacks<\/a> have only exacerbated these sentiments.<\/p>\n\n\n\n<p>Historically, <strong>during crises, many looked to the USA for stability<\/strong>. Yet, as Peter Zeihan detailed in &#8220;<em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.amazon.com\/End-World-Just-Beginning-Globalization\/dp\/006323047X\" target=\"_blank\">The End of the World is Just the Beginning<\/a><\/em>&#8221; (not a very happy title, I must admit), the U.S. appears more inward-focused. Fitch&#8217;s <a href=\"https:\/\/www.bbc.com\/news\/business-66379366\" target=\"_blank\" rel=\"noreferrer noopener\">recent downgrading of U.S. government debt<\/a> and the tumultuous situation in Afghanistan further erode the ideal of an unyielding <em><a href=\"https:\/\/politicaldictionary.com\/words\/pax-americana\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pax Americana<\/a><\/em>.<\/p>\n\n\n\n<p>And yet, <strong>Maslow asserted that when large populations cannot meet basic needs, it hinders their ability to satisfy psychological ones<\/strong>. Anecdotally, societal anxiety, dwindling social connections and <a rel=\"noreferrer noopener\" href=\"https:\/\/finance.yahoo.com\/video\/worlds-biggest-economies-see-declining-161651318.html\" target=\"_blank\">fluctuating fertility<\/a> (with harmful demographic and ultimately economic consequences) seem to substantiate this. The omnipresent virtuality of the COVID era, while erasing borders, paradoxically distances us from immediate community, <a rel=\"noreferrer noopener\" href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC9052715\/\" target=\"_blank\">catalyzing a potential shift toward a dehumanized civilization<\/a>.<\/p>\n\n\n\n<p>On the other side, <strong>institutions that historically provided balance<\/strong> &#8211; &#8220;the church, the Republic, the military&#8221; as the saying goes in France &#8211; <strong>are waning in influence<\/strong>. This decline, accompanied by <a href=\"https:\/\/www.pewresearch.org\/politics\/2022\/06\/06\/public-trust-in-government-1958-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">growing governmental distrust<\/a>, accentuates the hurdles contemporary governance faces.<\/p>\n\n\n\n<p><strong>To adapt, both individuals and corporations are devising novel stability strategies.<\/strong> Evident changes in electoral behaviors, including <a href=\"https:\/\/www.politico.eu\/article\/right-wing-coalition-wins-landslide-victory-in-italian-regional-elections\/\" data-type=\"link\" data-id=\"https:\/\/www.politico.eu\/article\/right-wing-coalition-wins-landslide-victory-in-italian-regional-elections\/\" target=\"_blank\" rel=\"noreferrer noopener\">in Italy earlier this year<\/a>, reflect a populace desiring enhanced protection. Observably, societal fractures are deepening and emergent financial mediums like cryptocurrencies (as expressed by Ethan Zuckerman in his book <em><a href=\"https:\/\/www.amazon.com\/Mistrust-Losing-Institutions-Provides-Transform\/dp\/1324002603\">Mistrust: Why Losing Faith in Institutions Provides the Tools to Transform Them<\/a><\/em>) question established fiscal paradigms.<\/p>\n\n\n\n<p>Given this backdrop, it is now crucial to re-evaluate our collective behaviors. While I neither strictly champion de-growth nor consider myself an &#8216;ESG guru&#8217;, <strong>it seems we are moving beyond unchecked consumption<\/strong>. Both corporations and consumers should prioritize sustainable, value-based consumption and efficient resource allocation. Regionalizing supply chains, even with economic concessions, might bolster local resilience and counteract pandemic-induced societal rifts.<\/p>\n\n\n\n<p>Additionally, in our rapidly changing, information-saturated world, <strong>every individual must construct their &#8216;safety net&#8217; \u2014 relying on trusted entities for physical, psychological, and intellectual support<\/strong>. Such a network can mitigate reactionary fears and their potential harmful ramifications.<\/p>\n\n\n\n<p>My aim in writing this article is in no way to sound defeatist. <strong>I believe that our companies have within them the resources to face the challenges that lie ahead. <\/strong>However, I do believe that we need to start adapting our &#8220;software&#8221; to the new global situation. Governments, companies, and individuals need to work together to build robust foundations that will help us navigate the potentially turbulent years ahead. <strong>By revisiting and understanding Maslow&#8217;s pyramid, we can ensure that our approach to these challenges is both holistic and grounded in fundamental human needs.<\/strong> It is high time we pay closer attention to these foundational principles, ensuring that every step we take is aligned with the well-being and progression of humanity as a whole.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 1943, the American psychologist Abraham Maslow introduced his renowned &#8220;hierarchy of needs&#8220;, a model which, while historical, remains deeply pertinent in understanding modern societal structures and individual motivations. Maslow posited that higher human needs like self-esteem and love can only be attained once foundational needs such as food, air, water, and security are met. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":413,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[72,69,71],"class_list":["post-412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe","tag-crisis","tag-maslow","tag-needs"],"_links":{"self":[{"href":"https:\/\/www.theFTexplained.com\/index.php\/wp-json\/wp\/v2\/posts\/412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theFTexplained.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theFTexplained.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theFTexplained.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theFTexplained.com\/index.php\/wp-json\/wp\/v2\/comments?post=412"}],"version-history":[{"count":8,"href":"https:\/\/www.theFTexplained.com\/index.php\/wp-json\/wp\/v2\/posts\/412\/revisions"}],"predecessor-version":[{"id":423,"href":"https:\/\/www.theFTexplained.com\/index.php\/wp-json\/wp\/v2\/posts\/412\/revisions\/423"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theFTexplained.com\/index.php\/wp-json\/wp\/v2\/media\/413"}],"wp:attachment":[{"href":"https:\/\/www.theFTexplained.com\/index.php\/wp-json\/wp\/v2\/media?parent=412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theFTexplained.com\/index.php\/wp-json\/wp\/v2\/categories?post=412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theFTexplained.com\/index.php\/wp-json\/wp\/v2\/tags?post=412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}